ESPN

Does anyone care one iota about the NBA? About the NBA regular season? The answer? NO. No one cares b/c (1) the players put forth minimal effort on a regular basis, (2) the officiating is, at all times, dubious at best, (3) games are often not competitive, and (4) the ESPN whores the NBA out and expects its viewers to be illiterate mouth-breathers who do whatever is suggested of them by mindlessly watching their B-ball games. Maybe that's why the ESPN/ABC/Disney/NBA marriage has been a total and absolute failure, i.e. see the NFL probowl significantly outdrawing the Lebrons v. the Kobes on the same day. (And for a league that predicates its success on marketing individual superstars, this is an total and abject FAIL.)